Campaigns help you turn a target list into outreach. In Distill, campaigns live inside a Project. The Project is where you set up your target audience, sender details, messaging, screening rules, responses, and reporting.

Use this guide to create a Project, build your targeting, set up a campaign, preview messages, and manage replies after launch.

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1. Create or open a Project

Open Outreach from the left navigation. You'll see your Projects, including active Projects and a way to manage archived Projects.

To create a new Project:

1. Click + New Project.
2. Enter a Project name.
3. Choose what you're trying to do.
4. Add your company and website URL if you want Distill to use them for messaging context.
5. Click Create project.

After the Project is created, Distill opens a setup flow where you can add company context, senders, example customers, and notes for the AI. You can come back and edit these later.

2. Build your targeting

Open the Project's Targeting tab to decide who the campaign should reach.

Targeting is organized into:

• Find Target Companies — create or link company searches.
• Find Target People — create or link people searches and people lists.
• Target Lists — review the lists connected to the Project.
• Exclusions — keep people or companies out of outreach.