Campaigns help you turn a target list into outreach. In Distill, campaigns live inside a Project. The Project is where you set up your target audience, sender details, messaging, screening rules, responses, and reporting.

Use this guide to create a Project, build your targeting, set up a campaign, preview messages, and manage replies after launch.

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1. Create or open a Project

Open Home to see your Projects, or use Switch project from the top navigation. Select an existing Project, or create a new one from Home.

To create a new Project:

1. Click + New project.
2. Enter a Project name.
3. Choose what you're trying to do.
4. Add your company and website URL if you want Distill to use them for messaging context.
5. Click Create project.

After the Project is created, Distill opens a setup flow where you can add company context, senders, example customers, and notes for the AI. You can come back and edit these later.

2. Build your targeting

Open the Project's Targeting tab to decide who the campaign should reach.

Targeting is organized into Targeting Groups. Each group can contain:

• Company Criteria: define the types of companies you want to reach.
• Person Criteria: define the roles and people you want to reach within those companies.
• Target Person List: use an existing People list as a source for the group.

Expand a Targeting Group to review or edit its criteria. After changing filters, click Update and run search. Use Load more when additional matches are available.